Job Summary- Supports the quantitative evaluation of marketing campaigns and reporting of results.Data-mines and reports from large datasets.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
- Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
- Recommends strategies for improving results and market position.Essential Job Functions- Supports the marketing function by performing data manipulation and data mining on large sets of data.Development of data and information structure.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches.Identifies market segments and develops specialized reporting approaches.
- Prepares exhibits and responds to requests for additional data.
- Provides detailed requirements for systems implementation projects.
- Measures and monitors marketing performance data.Facilitates through other parts of the organization to accomplish results.
- Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.
**Requirements**:**Other Critical Skills**Marketing Analytics and Data Literacy - Entry LevelReporting and Measurement Rigor - Entry LevelBasic Analytical and Testing Skills - Entry LevelROI and Performance Tracking - Entry LevelInsights Generation and Communication - Entry Level**Software / Tool Skills**Excel - Entry LevelPowerBI - Entry LevelLooker Studio - Entry Level**Benefits**- Competitive salary and performance-based bonuses- Comprehensive benefits package- Career development and training opportunities- Dynamic and inclusive work culture within a globally renowned group- Private Health and Dental Insurance- Pension Plan- Meals tickets- Life Insurance