**Digital Ads Specialist (Independent Contractor - Remote, Guadalajara, Mexico)****Company**: Alexander Chiropractic & Wellness (ACW)**Location**: Remote (Must reside in Guadalajara, Mexico)**Type**: Independent Contractor (Approx. 10 Hours Per Week)**About Us**Alexander Chiropractic & Wellness is a fast-growing healthcare company with multiple locations in Northern California.We help patients recover from injuries and improve their quality of life through chiropractic and integrated care.Our marketing approach is simple**:generate real, qualified new patients—not vanity metrics.
****Our Core Values**We hire, evaluate, and collaborate based on these values:- **Compassion** - We genuinely care about our patients and each other- **Integrity** - We do the right thing, even when no one is watching- **Positivity** - We bring energy, optimism, and solutions- **Excellence** - We hold a high standard in everything we do- **Empowerment** - We educate and enable people to take control of their health- **Teamwork** - We collaborate, communicate, and support one another- **Accountability** - We take ownership of results, not just effort**Position Overview**We are seeking a **Digital Ads Specialist (Independent Contractor)** based in Guadalajara who can drive **consistent, qualified new patient acquisition** through paid advertising.This is a **part-time contractor role averaging approximately 10 hours per week**, focused on performance and results—not time spent.Success is defined by one primary outcome:Generating qualified new patient leads that convert into booked appointments at an efficient cost.You must understand how to build and optimize **full marketing funnels**,



not just run ads.You will collaborate closely with our **Content Creator / Community Manager** to ensure alignment across all marketing efforts.
**Independent Contractor Structure (Important)**This is an **independent contractor role**, not an employee position.
- Flexible schedule (no fixed working hours)- Work is evaluated based on **deliverables and results**:- Responsible for your own taxes, benefits, and expenses- Free to work with other clients (no conflict of interest)**Key ResponsibilitiesPaid Advertising Management**- Create, launch, and manage campaigns on:- Meta (Facebook & Instagram)- Google Ads (Search, Display, YouTube)- Optimize campaigns to improve:- Cost per qualified lead- Lead-to-appointment conversion rate- Overall campaign efficiency**Funnel & Conversion Optimization**- Build and optimize:- Landing pages- Lead capture systems- Identify and fix funnel bottlenecks- Ensure leads are **qualified and aligned with our idóneo patient profile****KPI Tracking & Reporting**- Track and report key metrics, including:- **Qualified new patient leads (PRIMARY KPI)**:- Cost per qualified lead- Cost per booked appointment- Conversion rates across the funnel- Deliver **clear,



data-driven reports directly to leadership**:- Make recommendations based on performance data**Collaboration**- Work alongside Content Creator / Community Manager to:- Align messaging and creative strategy- Test and improve campaign performance- Coordinate with leadership on goals, budgets, and scaling strategy**Required Qualifications**- Must reside in **Guadalajara, Mexico**:- Strong English communication skills- Proven experience managing:- Meta Ads (Facebook/Instagram)- Google Ads- Strong understanding of:- Marketing funnels- Landing pages and conversion optimization- Experience tracking and reporting KPIs tied to business outcomes- Comfortable being held accountable to measurable results**Technical Requirements**- Reliable personal computer- Strong, stable internet connection- Familiarity with:- Google Analytics- CRM platforms (preferred but not required)**Preferred Qualifications**- Experience in healthcare, chiropractic, or personal injury marketing- Experience with GoHighLevel, ClickFunnels, or similar platforms- Strong understanding of ad creative and copywriting strategy- Ability to think strategically and solve problems proactively**Growth Opportunity**High-performing contractors may have the opportunity to:- Increase hours and responsibility- Manage larger ad budgets- Take ownership of broader marketing strategy**Additional Opportunity****Compensation**- Competitive hourly contractor rate based on experience- Performance-based incentives tied to:- **Qualified new patient acquisition**:- Campaign efficiency and growth**How to Apply**Please submit:- Resume- Examples of campaigns you've managed- Specific results (metrics required), such as:- Cost per lead- Conversion rates- ROI or ROASSueldo: $****** - $****** la horaLugar de trabajo: Empleo remoto

📌 Digital Ads Specialist (Guadalajara)
🏢 Alexander Chiropractic and Wellness
📍 Guadalajara