Go-to-Market (GTM) Lead – B2B SaaS Product Launch & Growth Full-Time | Remote | Adaptable U.S. Business Hours
About the Role At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches .
This is not a coordination-only role. As the first GTM hire , you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.
You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.
If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero , this role is for you.
What You’ll Own B2B SaaS Go-to-Market & Product Launch Own end-to-end GTM strategy and execution for two SaaS products
Build launch plans covering:
Positioning and messaging
Target audiences
Distribution
User acquisition
Demand generation
Launch campaigns
Personally execute GTM initiatives rather than simply managing them
Use insights from the first product launch to improve the second
Rapidly test, learn, and iterate based on market response
Beta User Acquisition Identify and recruit qualified beta users and early adopters
Build and execute creative outbound and acquisition campaigns
Engage directly with prospective users
Develop relationships with early adopters and collect structured feedback
Turn user insights into improvements across messaging, targeting, and launch strategy
Drive early adoption and product engagement
Positioning, Messaging & Copywriting Develop clear positioning for each SaaS product
Translate product capabilities into compelling customer value propositions
Build messaging around:
Customer pain points
Use cases
Differentiation
Business outcomes
Write high-converting copy for landing pages, emails, outreach, and launch campaigns
Continuously refine messaging based on customer feedback and performance data
Demand Generation & Launch Campaigns Build and execute campaigns that generate awareness, users, and pipeline
Create:
Landing pages
Email campaigns
Outreach sequences
User onboarding flows
Launch materials
Test different channels, audiences, offers,



and messaging
Track funnel performance and identify opportunities to improve conversion
Coordinate with leadership and other stakeholders to keep launches moving quickly
GTM Systems & Playbooks Build GTM infrastructure from scratch
Document:
Launch processes
Outreach workflows
Messaging frameworks
Experiments
Performance insights
Lessons learned
Turn successful experiments into repeatable processes
Build scalable playbooks that can support future product launches
Required Experience & Skills 4–8 years of experience across:
Go-to-Market
Product Marketing
Growth Marketing
Demand Generation
Proven experience launching at least one B2B SaaS product end-to-end
Experience working as an early GTM hire or in an early-stage startup environment
Strong understanding of SaaS positioning, messaging, and customer acquisition
Excellent copywriting and conversion-focused messaging skills
Hands-on experience executing:
Outreach campaigns
Demand generation
Product launches
User acquisition
Ability to build processes and systems from scratch
Strong analytical mindset with the ability to learn from campaign and user data
Comfortable working independently with minimal structure
Nice to Have Experience as an employee #1–5 GTM hire
Early-stage B2B SaaS startup experience
Product-led growth experience
Experience running beta or early-access programs
Founder-led marketing exposure
Familiarity with:
CRM platforms
Marketing automation
Email marketing platforms
Landing page builders
Experience developing repeatable GTM playbooks across multiple launches
What Makes You a Strong Fit You’ve actually launched SaaS products , not just supported launches
You can move from strategy to execution without waiting for another team
You’re comfortable building when there is no existing playbook




You move quickly and iterate based on real customer feedback
You’re equally comfortable writing messaging, recruiting beta users, launching campaigns, and analyzing results
You thrive in high-ownership startup environments
You care more about measurable outcomes than activity
What a Typical Day Looks Like Your day could start by reviewing beta acquisition and launch funnel performance, followed by refining product messaging based on user feedback.
You might then build a new outreach sequence, improve a landing page, recruit beta users, analyze campaign conversion rates, and work with leadership on the next launch experiment.
You’ll also document what worked, what didn’t, and how those learnings should influence the next campaign or product launch.
In short: you take B2B SaaS products from pre-launch to market by owning positioning, acquisition, execution, experimentation, and growth.
Key Metrics for Success Successful and timely SaaS product launches
Qualified beta users acquired
Beta activation and engagement
Launch funnel conversion rates
Pipeline and demand generated
Customer acquisition performance
Speed of GTM experimentation and execution
Quality and scalability of GTM systems and playbooks
Why This Role Stands Out First GTM hire with significant ownership
Build the GTM function from the ground up
Direct collaboration with startup leadership
Own launches across multiple B2B SaaS products
High autonomy over experimentation and execution
Opportunity to shape positioning, acquisition, and growth strategy
Growth potential into Head of Growth, Product Marketing Lead, or GTM Director
Interview Process Initial Application Review
Spark Hire Intro Video
Video Interview with Pavago Recruiter
Client Interview with Marketing Leadership
Offer & Onboarding
Apply Now If you’ve successfully launched B2B SaaS products , know how to acquire early users, and thrive when building GTM systems from scratch, we’d love to hear from you.
Join a fast-moving startup environment where you’ll have direct ownership over how new products enter the market and grow.
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📌 Product Marketing & GTM Lead (Ciudad de México)
🏢 Pavago
📍 Ciudad de México