Growth Marketing Lead (Shopify, Product Launch, Paid Traffic)Language: The role is in English.
Only resumes in English will be accepted.Salary: $25,000 - $50,000 MXN / month depending on experience, paid directly via Wise / PayPal / Payoneer / Crypto etc.Hours: Full-time.
Adaptable, but available 10:00am–6:00pm EST.Location: Fully remote.Role SummaryNCL (Natural Cure Labs) is hiring a D2C Growth Lead to own our Shopify channel end to end: conversion, funnels, offers, paid traffic, and the D2C side of every product launch.
This is a senior, high-ownership role.
You inherit a working channel from a 5-year operator and are expected to run it, then grow it.
You report directly to the CEO.What makes this role different: we are launching 5–6 new products across ****, and the D2C launch machine is yours to build.
You will design tripwire funnels, upsell paths, and launch offers, and you are expected to use AI and automation daily to operate like a team of three.
What's hard about it: small team, no playbook handed to you, and full accountability for a revenue number.
If you want a role where someone else sets the strategy, this is not it.About NCL (Natural Cure Labs)NCL is a fast-growing dietary supplement company dedicated to delivering high-quality, science-backed products that empower healthier lifestyles.
This role offers a unique opportunity to work directly with the CEO and grow alongside the company.Mission: To empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.Vision: To enable a culture of wellness, where individuals make informed choices and have access to natural products to live healthy, confident, and fulfilled lives.Core Responsibilities1.
Shopify Channel OwnershipOwn D2C revenue: conversion rate, AOV, and customer lifetime valueContinuously optimize UX/UI, page speed, product page structure and messaging, offers, and landing pagesOwn the upsell stack (One Click Upsell), subscriptions, and loyalty/rewards programsRun a disciplined A/B testing program: hypothesis, test, ship, document2.




Funnels & OffersDesign and build tripwire funnels, post-purchase upsell paths, and landing page funnelsConstruct compelling offers (bundles, bonuses, guarantees) in the direct-response tradition; familiarity with Hormozi's Grand Slam Offer and Brunson's funnel frameworks is a strong plusKeep every funnel compliant: no disease claims, supplement-appropriate language3.
Paid TrafficOwn paid acquisition strategy across Google, Meta, and TikTok, hands-on or through agencies you manageReview results with a profit-first lens: CAC, contribution margin, and payback, not vanity metricsAlign paid with organic, email, and affiliate so channels compound instead of compete4.
Product Launch Execution (D2C)Partner with our Product Manager (who owns launch strategy and timelines) to execute the D2C side of every launchBuild the launch funnel for each new product: landing page, offer stack, upsell path, and coordination of email (Klaviyo) and creative with the teamEvery launch ships with its D2C funnel live on day one; you own that standard5.
Marketplace Expansion (after 90 days)Take ownership of Amazon (currently unowned) once Shopify is stableEvaluate secondary channels (eBay, Walmart, Target) with a business case6.
AI & AutomationUse AI tools daily for analysis, copy drafting, creative iteration, and reportingAutomate your own reporting and repetitive workflows (we run Claude Code, n8n internally)Success Metrics (What Winning Looks Like)Full ownership of the Shopify channel within 60 days with zero revenue drop during transitionShopify conversion rate improved by 50% within 12 monthsEvery **** product launch ships with a complete, live D2C funnel on launch dayAt least one new tripwire or upsell funnel tested per month,



with documented resultsAmazon channel ownership taken on by day 90Weekly channel report delivered without being chased; CEO involvement in D2C execution reduced by 5+ hours/weekKey Skills & Experience5+ years in D2C e-commerce growth, with 3+ years hands-on ShopifyAI-native: you already work with ChatGPT/Claude and automation tools dailyProven traffic and conversion experience you can show with numbersBuilt and shipped funnels: tripwires, post-purchase upsells, landing page sequencesRan or directly managed profitable paid acquisition (Google, Meta, or TikTok)Analytical and data-literate: GA4, Shopify analytics, cohort and margin thinkingHigh ownership, low ego, execution-focusedBonus: supplements or regulated-category experience (compliance-aware copy)Bonus: experience managing or mentoring junior marketersToolsClaude Code, Claude CoworkShopify + One Click UpsellKlaviyoGoogle Ads / Google Analytics (GA4) / Merchant CenterMeta Ads / Business CenterTikTok Shop / TikTok AdsChatGPT / Claude / Gemini / Perplexity; n8n for automationCanva + AI image toolsMicrosoft 365 (Office products + Teams)People Contacts and InteractionsCEO: weekly strategy check-in (L-10 format from EOS)Product Manager: launch timelines, offers, and GTM coordinationMarketing Manager: Klaviyo lifecycle and community campaignsAEO & Content Manager: SEO/AEO landing content and technical SEOAI Creative Designer: launch creative stacks and ad imageryAgencies & vendors: paid media partners you select and manageBenefits & PerksFully remote with flexible working hours$200 home office bonus payment after the 90-day probation periodAnnual performance bonus, paid in DecemberAnnual performance and salary review$40 monthly health paymentProfessional coaching and direct mentorship from the CEOAnnual in-person team offsiteHands-on ownership of a real revenue channel, with the autonomy and budget to grow itOur 5-Step Hiring Process (~3 hours total)3 minute video intro30 minute intro call with the CEOTest assessment (paid)1 hour discussion with the CEO15 minute personality testHired!

📌 Growth Marketing Lead (Shopify, Product Launch, Paid Traffic) (México)
🏢 NCL (Natural Cure Labs)
📍 México