Join Hire Hangar and work with fast-growing integral companies while building a long-term career.Job Title Brand Content & Social Media Manager – D2C Baby BrandLocation RemoteTime Zone Flexible – Outcome-BasedRole OverviewWe are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand.
This is not a scheduler or a posting role — we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration.
You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.Key ResponsibilitiesContent CreationProduce scroll-stopping short-form video and image content tailored to parents and moms on InstagramChampion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticityCommunicate product value through storytelling — not sales-speakCalendar & SchedulingOwn and manage a full social content calendar end-to-endWrite on-brand captions, select thumbnails, and handle all scheduling and publishingMaintain brand consistency and posting cadence with minimal oversightInfluencer & UGC CoordinationProactively source and build relationships with influencers, mom content creators, and UGC contributorsBuild and manage a content flywheel so the brand always has a pipeline of fresh, authentic materialRepurpose and organize creator content across Instagram and other channelsGrowth & OptimizationLead Instagram growth through strategic content, engagement,



and community buildingTrack performance and iterate based on what resonates with the target audienceRequired QualificationsExcellent written and spoken English — native or top-tier fluency requiredStrong portfolio demonstrating end-to-end social media ownership for consumer brandsProven ability to produce visually polished, on-brand content well beyond basic design toolsExperience managing influencer or UGC programs independentlyComfortable operating as a one-person content engine: strategy, creation, scheduling, and reportingMust have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar).
Applications without this experience will not be considered.Preferred QualificationsBackground in baby, parenting, kids, lifestyle, or similarly trust-driven consumer nichesExperience with D2C e-commerce or subscription box brandsFamiliarity with the US mom/parent audience tone and sensibilityComfort appearing on camera for content or candidate video profilesTools & TechnologyInstagram (primary channel)Video/content creation tools (beyond Canva — demonstrate what you use)Project management tools: Asana, ClickUp, or similarWhatsApp, Google Workspace, and standard async collaboration platformsPlease NOTE It is crucial that you complete the application form in full.
As part of the application process, you will be required to record a video.
If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process.
If you do not record a video, we will not be able to consider you for ANY open roles.We connect top talent with vetted employers, competitive pay, and real growth opportunities.

📌 Brand Content & Social Media Manager (Xico)
🏢 Hire Hangar
📍 Xico