Position:UX/UI Designer – E-commerce & Digital ExperienceType of Contract:Independent ContractorSchedule:Full-time, adaptable with core U.S. business hoursLocation:Remote ?
– U.S. preferredAbout the CompanyA fast-growing, mission-driven brand in the nutrition and wellness space is expanding its direct-to-consumer platform.
Known for premium, regeneratively sourced products, the company prioritizes transparency, quality, and education.
As the brand scales, it's focused on delivering a seamless, engaging, and conversion-optimized digital experience.Scope of the RoleWe're seeking a UX/UI Designer to lead the design and optimization of the digital customer journey.
This role will ensure that the e-commerce platform reflects the brand's premium identity while delivering an intuitive, high-performing shopping experience.
You'll collaborate with marketing, merchandising, and creative teams to improve site functionality, design user flows, and maintain consistency across all digital touchpoints.Key ResponsibilitiesUser Experience & Journey DesignAudit current site flows and identify friction points and drop-off areasCreate wireframes, prototypes, and mockups for new features and product pagesDesign intuitive navigation, filtering, and personalized product recommendationsUser Interface & Visual DesignEnsure visual consistency across desktop and mobile experiencesDevelop UI elements (buttons, icons, layouts, grids)



aligned with brand identityIntegrate storytelling modules, educational content, and testimonialsTesting & OptimizationSupport A/B testing of layouts, visuals, and UX featuresMonitor KPIs (bounce rate, time on page, add-to-cart, conversion) to guide iterationsImplement usability testing and gather customer feedbackCross-Functional CollaborationWork closely with developers to ensure smooth implementationAlign with marketing, lifecycle, and content teams to support campaignsCoordinate with leadership to align design priorities with business goalsRequirements3–5+ years of experience in UX/UI design, preferably in DTC, e-commerce, or lifestyle brandsStrong portfolio showcasing web and mobile design projects with performance outcomesProficiency in Figma, Sketch, Adobe XD, InVision, or similar toolsSolid understanding of user-centered design, conversion optimization, and responsive designExperience collaborating with developers and working on platforms like ShopifyAnalytical mindset with comfort using data to guide design decisionsStrong communication skills to present design rationale to creative and business stakeholdersPreferred QualificationsExperience in food, nutrition, or wellness brandsFamiliarity with CRO tools and testing methodologiesAbility to balance brand storytelling with performance goalsComfort working in fast-paced, remote environmentsInterest in shaping the future of a mission-driven digital experience

📌 43542870660 - Ux / Ui Designer (Xico)
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