We're looking for a Growth Marketing Analyst (Paid Media) to work with our US client. They're a small but fast-growing agency (twice recognized as an Inc. 5000 company) focused on delivering exceptional marketing results through data-driven decision making.
This is an idóneo opportunity for someone who enjoys solving analytical problems, working with numbers, optimizing performance, and continuously improving marketing systems. You'll be responsible for the operational execution of Paid Media campaigns, tracking, reporting, automation, and performance optimization while working closely with the Account Lead.
If you're passionate about data, experimentation, A/B testing, analytics, and Paid Media execution, we'd love to hear from you.
Responsibilities:
- Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads.
- Execute campaign optimizations based on performance data and ROI.
- Analyze campaign performance and identify opportunities through data-driven insights.
- Set up, audit,
and maintain advanced conversion tracking using Google Tag Manager, including custom events, APIs, JavaScript implementations, and element visibility triggers.
- Build and maintain reporting dashboards using Looker Studio, Supermetrics, and other reporting tools.
- Use AI tools to improve productivity, research, reporting, campaign optimization, and workflow efficiency.
- Generate actionable insights from campaign data and recommend performance improvements.
- Collaborate with clients and internal teams through Slack, video calls, and project management tools.
- Manage multiple client projects while meeting deadlines.
- Identify automation opportunities using Google Ads Scripts, Zapier, and similar tools.
- Stay current on Paid Media trends, platform updates, and industry best practices.
Requirements
Must haves:
- 3+ years of hands-on experience managing and optimizing Google Ads and/or LinkedIn Ads campaigns with monthly
📌 Growth Marketing Analyst (México)
🏢 Zipdev
📍 México