Product Analyst for Marketing (Ciudad de México)

Product Analyst for Marketing (Ciudad de México)

12 ago
|
Banco Plata
|
Ciudad de México

12 ago

Banco Plata

Ciudad de México

Marketing team:
We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows, reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.

Challenges that await you

:
1. Measurement & Attributi
onBuild TV attribution models (uplift, time-series, conversion window
s)Integrate offline/online media spend with conversion da
taAnalyse incremental media impact, saturation effects, and A/B test resul
ts2. Data Pipelines & Automati
onAutomate ingestion from media platforms, research providers, and dashboar
dsBuild ETL pipelines using SQL and Pyth
on3. Dashboards & Reporti
ngBuild executive and operational dashboards (Looker Studio / Tableau / Power B
I)Standardise marketing KPIs and translate data into clear narratives for non-technical audienc
es4. AI & Process Automati




onAutomate budget tracking, investment reconciliation, and agency monitori
ngBuild internal AI agents for automated reporting, campaign QA, and performance monitori

ng
What makes you a great f
it:1.5–3 years in Marketing, Data, or Growth Analyt
icsStrong SQL — mandatory (joins, window functions, query optimisati
on)Hands-on Python (pandas, APIs, ETL workflo
ws)Structured thinker with business se
nseBasic statistics knowle
dgeAdvanced English le

vel
Our ways of work
ing:Innovative Spirit: A commitment to creativity and groundbreaking soluti
ons.Honest Feedback: valuing open, transparent communicat
ion.Supportive Team: a strong, collaborative commun
ity.Celebrating Achievements: recognizing our wins toget
her.High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finan

ces.

📌 Product Analyst for Marketing (Ciudad de México)
🏢 Banco Plata
📍 Ciudad de México

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