With a focus in Baja California Sur, its work spans ocean, land, and place, advancing initiatives across interconnected impact themes and organizations—including philanthropy, investments, operating businesses, and applied research centers.
iAlumbra advances regenerative development through interconnected levers:
Sustainability & Economic Development: Public Policy Advocacy: Advancing sustainable development policies in Baja California Sur and influencing broader regulatory and policy "guardrails" to enable and enforce new ways of operating.
Collaborating with governments, organizations, investors, and local communities to align action across sectors.
Communication & Positioning: Leading advocacy and sustainability communication strategies that elevate evidence, shift narratives, and influence decision-makers.
Lead the commercial integration and growth of iAlumbra's Land Operations+ ecosystem, connecting hospitality, regenerative tourism, ranch operations, outdoor adventure, restaurants, aviation, cultural assets,



and community initiatives into a cohesive and profitable commercial strategy.
This is a portfolio growth role responsible for building demand, partnerships, pricing, sales channels, and revenue across multiple business units, transforming the ecosystem into authentic, sellable experiences rooted in Baja identity, nature immersion, and regenerative values
Strategic commercial integration
Develop integrated commercial, marketing, and sales/business development strategies across multiple business units and experiences.
Connect Rancho Cacachilas, El Triunfo hotel, restaurants, museums/cultural spaces, ranch workshops, trails, aviation experiences,
culinary programming, and strategic partnerships into one coherent commercial ecosystem.
Own commercial targets beyond rooms: sales pipeline, partnerships, pricing, packages, conversion, channel mix, and revenue accountability.
Translate complex ecosystem narratives into concrete products, routes, sales channels, and

📌 Head of Marketing (Ciudad de México)
🏢 Matteria
📍 Ciudad de México