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The Trade Marketing Manager LATAM is responsible for defining the regional Trade Marketing strategy and governance across Mexico, Export, Brazil, Colombia, Chile, and Peru. Reporting to the Trade Marketing Director, this role leads the Visual Strategy, Merchandising Governance, Trade Marketing Funds (TMF), and eCommerce and B&M; Catalog Excellence.
The position is accountable for the strategic planning, governance, financial management, and continuous improvement of Trade Marketing investments while ensuring alignment across Brand Marketing, Sales, Finance, Procurement, Regulatory, Supply Chain, and external partners. The role establishes regional standards, drives operational excellence, manages strategic supplier relationships, and ensures compliance with Mattels financial, legal, and procurement policies.
Through data-driven decision making and cross-functional leadership,



the Trade Marketing Manager enables consistent execution across LATAM markets while maximizing investment effectiveness, strengthening retail visibility, and supporting commercial growth.
Define and lead the LATAM Trade Marketing strategy, aligning annual commercial calendars, campaign priorities, visual strategies, and seasonal initiatives with Brand Marketing and commercial objectives across all markets.
Own the governance of the regional Trade Marketing budget (TMF), leading Annual Operating Plan (AOP), Forecast cycles, budget allocation, financial reporting, monthly closings, and investment optimization across LATAM.
Lead the regional merchandising governance model, including agency sourcing, commercial negotiations, supplier performance management, service standards, benchmarking, and continuous improvement initiatives.
Ensure compliance with Mattel's procurement, financial, and legal policies, overseeing Purchase Orders, c

📌 Senior Trade Marketing Manager (Ciudad de México)
🏢 Mattel
📍 Ciudad de México