Description
We are looking for a
Media Manager
to join our Marketing team and take ownership of media planning and execution across
Mexico and Central America
.
The role will have a strong focus on
upper- and mid-funnel media
, developing solutions that build brand awareness, consideration, and ultimately contribute to business growth. You will work across both
online and offline media channels
, identifying the right media mix to effectively reach our audiences across the region.
This is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.
Key Responsibilities
- Own end-to-end
media planning and buying for Mexico and Central America
, in line with regional business and marketing priorities.
- Develop
upper- and mid-funnel media strategies
aimed at driving reach, awareness, consideration and business impact.
- Translate marketing briefs and business objectives into effective
cross-channel media plans
.
- Define the optimal media mix across
online and offline channels
, based on campaign objectives, audience, market specifics and available budget.
- Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
- Coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams across the region.
- Monitor campaign performance and proactively identify opportunities for optimization.
- Evaluate both
media and business results
, turning data into actionable insights and recommendations.
- Prepare clear campaign reports and presentations, explaining not only
what happened, but why it happened and what we should do next
.
- Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
- Identify releva
📌 Media Manager (Ciudad de México)
🏢 inDrive
📍 Ciudad de México
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