The Product Management Group Manager is a senior management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life‑cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

Responsibilities
- Manage a team of professionals to accomplish established goals and conduct personnel duties for the team (e.g., performance evaluations, hiring and disciplinary actions)
- Lead strategic program roadmap, program/product launch, and marketing programs to gain maximum benefit from each product/program
- Construct and ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance,



brand preference, and client engagement
- Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within region or business
- Manage day‑to‑day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
- Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
- Direct and oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a busine

📌 Banamex - Investment Counselor SR - MERIDA (Mérida)
🏢 Citigroup
📍 Mérida