About Lilo Social Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing. Lilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across a portfolio of direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration—helping clients consistently find creative winners and scale spend profitably. This is a highly cross-functional role where you will partner closely with design, video, media buying, and account teams while working directly with clients to set creative direction, align on priorities, and build repeatable roadmaps for growth. A clear,



repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterations Creative insights that translate into measurable performance improvements including higher click-through rates, conversion rates, lower customer acquisition costs, and scalable winning campaigns Strong client trust in your strategic point of view, demonstrated through proactive communication, data-backed recommendations, and leadership in creative direction Elevated internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speed Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas Create world-class creative briefs that transform insights into crisp, actionable direction for d

📌 Digital Creative Strategist (Ciudad de México)
🏢 Lilo Social
📍 Ciudad de México