12 ago
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Vylor
|
Ciudad de México
12 ago
Vylor
Ciudad de México
Join Vylor—Powering the Future of AgricultureAt Vylor, we're advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer, Brevant, and Hoegemeyer, delivering performance farmers rely on.We are seeking a dynamic and strategic Marketing Manager to drive growth and strengthen Vylor market leadership in Meso Andean Region. This role will lead the development and execution of portfolio, pricing, demand generation, route-to-market, communications, training, and market intelligence strategies to accelerate profitable growth and enhance customer value.Ensure consistent positioning of brands, products, and value propositions across all customer-facing channels.Commercial Training & Capability DevelopmentDevelop and deploy commercial training programs for sales teams, distributors, and strategic partners.Identify capability gaps and implement development plans to improve commercial effectiveness.Route-to-Market (RTM)Design,
evaluate, and optimize Route-to-Market strategies to improve market coverage, customer access, and profitability.Marketing IntelligenceLead market intelligence efforts to provide actionable insights on market dynamics, customer behavior, competitive activities, and industry trends.Develop forecasting models, market sizing analyses, and business performance assessments.Lead the Territory Planning processes to identify growth opportunities, prioritize investments, and optimize commercial resources.Lead product lifecycle management, including launch planning, portfolio optimization, and discontinuation decisions.RequirementsBachelor's Degree in Agronomy, Agricultural Engineering, Business Administration, Marketing, or a related field.MBA or advanced business degree preferred.8+ years of progressive experience in Marketing, Product Management, Commercial Excellence, Sales, or Business Manageme
📌 Remote Digital Marketing Lead (Ciudad de México)
🏢 Vylor
📍 Ciudad de México