12 ago
|
Infovision
|
Monterrey
12 ago
Infovision
Monterrey
We are looking for an experienced Eloqua Developer / Marketing Automation Specialist responsible for designing, developing, executing, and optimizing automated B2B marketing campaigns using Oracle Eloqua. The candidate will support demand generation, lead nurturing, CRM integration, and marketing operations by partnering with Marketing, Sales, CRM, and Data teams.
Key Responsibilities
- Design, build, test, deploy, and optimize automated marketing campaigns using Oracle Eloqua.
- Develop multi-step nurture workflows, triggered communications, and customer engagement journeys using Campaign Canvas and Program Canvas.
- Manage campaign execution lifecycle including configuration, testing, deployment, monitoring, and optimization.
Asset Development & Management
- Create and manage Eloqua assets including:
- Emails
- Landing Pages
- Forms
- Templates
- Dynamic Content
- Develop and maintain email and landing page templates using HTML/CSS.
Lead Management & Marketing Automation
- Implement and maintain lead lifecycle processes including:
- Lead capture
- Lead scoring
- Lead routing to Sales
- Configure automation programs to improve demand generation and sales engagement.
CRM Integration & Data Management
- Support and enhance Eloqua integration with CRM platforms (Salesforce preferred).
- Configure and troubleshoot CRM synchronization, field mappings, and data flow issues.
- Ensure seamless lead flow between Eloqua, CRM, and downstream applications.
- Work with Salesforce objects including Leads, Contacts, Accounts, Campaigns, and Opportunities.
- Develop and maintain Custom Data Objects (CDOs), data imports, exports, and integrations.
Advanced Eloqua Development
- Build advanced Eloqua programs and automation workflows.
- Support Eloqua API-based integrations with CRM and enterprise platforms.
- Manage Custom Data Object development and complex data-driven automation requirements.
- Troubleshoot platform, integration, and campaign issues.
- Build audience segmenta
📌 Oracle Eloqua Developer (Monterrey)
🏢 Infovision
📍 Monterrey