12 ago
|
Sony Pictures Entertainment
|
Ciudad de México
12 ago
Sony Pictures Entertainment
Ciudad de México
B2B Marketing Manager – FAST Channels & Ad Sales (B2B)
Role Summary
Mexico | SPT U.S. Hispanic & Latin America
The Marketing Manager will support the development and execution of B2B marketing initiatives for SPT’s FAST channels and Ad Sales business across U.S. Hispanic, Mexico, Brazil, and Panregional markets. This role sits at the intersection of FAST distribution and Ad Sales, helping drive partner engagement, commercial positioning, and marketing execution across platforms.
The position will focus on supporting FAST channel growth through platform marketing coordination while also contributing to advertising sales materials, trade communications, and client-facing initiatives across TV Networks, FAST, and YouTube.
Key Responsibilities
FAST Channels – B2B & Platform Marketing Support
Support marketing initiatives for FAST channel distribution across platform partners (e.g., Samsung TV Plus, Pluto TV, Roku, Vizio, etc.)
Coordinate delivery of marketing assets for platform onboarding, promotions, and seasonal/tentpole initiatives
Assist in managing partner marketing calendars and ensuring timely execution of campaigns and promotional placements
Track and report on platform marketing performance metrics (e.g., impressions, CTR, placements)
Ad Sales Marketing (Panregional & Mexico)
Support the development of B2B marketing materials for Ad Sales, including presentations, one-sheets, and sales collateral across TV Networks, FAST, and YouTube
Partner with Ad Sales teams to align marketing materials with commercial priorities and client needs
Assist in the execution of trade marketing initiatives, industry events, and client-facing campaigns
Creative & Content Coordination
Collaborate with internal creative teams to develop and deliver marketing assets (key art, videos, digital assets) for FAST channels and Ad Sales initiatives
Ensure consistency of branding and messaging across platforms and materials
Support the development of content calendars and promotional toolkit
📌 B Marketing Manager (Ciudad de México)
🏢 Sony Pictures Entertainment
📍 Ciudad de México