Altra is a VF Corporation brand.
VF is a general apparel company that connects people to the lifestyles they value through our portfolio of iconic brands. Brand Manager, Altra Running
5–8 years of experience in brand (marketing & commercial) management: marketing, account management, trade marketing, retail marketing, or consumer activation within fashion, sports, running , lifestyle, or consumer goods.
~ Proven experience developing and executing seasonal marketing plans, product launches, brand campaigns, and retail activations across wholesale and/or DTC channels.
~ Experience translating brand strategy into market-relevant initiatives that drive awareness, consumer engagement, sell-out, and brand heat.
~ Strong background managing marketing calendars, campaign execution, budgets, agencies, vendors, and cross-functional stakeholders.
~ Preferred: experience working with wholesale accounts, commercial calendars, sell-out initiatives, assortment discussions, or partner marketing plans.
~ Preferred: exposure to retail planning, forecasting, sell-through analysis, OTB, margin,



or inventory management to support business decisions.
Brand marketing & local execution: Ability to translate brand direction into relevant market initiatives, seasonal campaigns, consumer moments, and retail activations.
Trade / partner marketing: Experience developing retailer-focused marketing plans, including co-op initiatives, in-store activations, digital placements, seasonal events, and visibility programs.
Strong ability to identify consumer insights, running/lifestyle trends, competitor activity, and local opportunities to strengthen brand relevance.
Campaign & project management: Ability to manage timelines, budgets, agencies, assets, vendors, stakeholders, and execution details across multiple marketing initiatives.
Strong understanding of how to bring brand campaigns to life at point of sale, through visual visibility, product storytelling, promoter teams, and account-level activati

📌 MARKETING MANAGER (Miguel Hidalgo)
🏢 Altra Running
📍 Miguel Hidalgo