Job Title: Revenue Growth Analyst (Trade Promotions) / Commercial Finance Specialist / Trade Promotion Analyst (FMCG)

Location: Guadalajara, Jalisco (Esquema híbrido de trabajo en oficina corporativa en colonia Providencia)

English: Intermediate

Summary

The Specialist, SRGM Trade Strategy will support the development of customer investment strategy and tactical trade promotion optimization recommendations within core and/or seasonal product lines for Sales teams supporting all customer base. The Specialist will also execute complex analyses that support SRGM Trade leads in the creation and implementation of enhanced promotional strategies for Hershey’s Mexico portfolio. This will require strong collaboration with other functions including Sales, Demand Planning and Marketing. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class Revenue Management function.

This position requires personal leadership and initiative, critical and strategic thinking, cross‑functional collaboration, ability to work under pressure to meet deadlines,



and strong customer/channel knowledge and business acumen.

Major Duties/Responsibilities
- 20% – Execute complex and comprehensive analyses to support the development of national and/or channel‑level promotion strategies that deliver on Mexico portfolio/brand business objectives.
- 10% – Evaluate Mexico promotional events. Analyse and understand insights from market in order to recommend deeper channel/customer‑specific initiatives.
- 30% – Work directly with Mexico Sales teams and Sales Finance to build optimized, event‑level promotional plans during the annual Sales planning process, and to conduct quarterly in‑year reviews of promotion effectiveness vs. plans.
- 10% – Assist in the development, management, and execution of a performance‑based trade architecture that incents value‑creating marketplace behavior.
- 30% – Supervise, control, and manage promotional allowance budget in PlanEx (budget

📌 Analista de Revenue Growth Management (La Providencia)
🏢 The Hershey
📍 La Providencia