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The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross‑functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.

What You’ll Do

As a Product Marketing Specialist, your mission is to accelerate product adoption and customer education by connecting customer insights, data analysis, and scalable enablement strategies. You’ll ensure customers fully adopt and get value from Tractian technology, while also acting as a key partner in evaluating launches, training users, and identifying adoption opportunities. This role requires a mix of analytical, strategic, and executional skills.

Responsibilities




- Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement.
- Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps.
- Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers.
- Develop and deliver customer training programs in partnership with Customer Success and Product, helping users understand and adopt key product features.
- Partner with Product, Engineering, and CS to translate behavioral data and customer feedback into adoption strategies and product improvements.
- Build scalable enablement frameworks (in‑app guidance, lifecycle campaigns, knowledge base content, and video tutorials) that reduce reliance on 1:1 interventions.
- Create data‑backed materials for Sales and CS, ensuring they can guid

📌 Product Marketing Specialist MX (Estado de México)
🏢 TRACTIAN
📍 Estado de México