This position will provide analytic reporting, support, and strategic recommendations for internal and external stakeholders. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.

Essential Duties and Responsibilities
- Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, paid social, and more traditional media such as television.
- Perform hands‑on analyses on large volumes of media and campaign level data.
- Maintain relationships and develop a strong working knowledge of all the business functional areas’ objectives to ensure accurate translation of client requirements into technical specifications and reporting.
- Interpret data and analyze results to generate insights.




- Develop presentations to partners and stakeholders inside and outside the department to report findings, interpret the data analysis, and make recommendations based on results.
- Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting results, etc.
- Conduct and analyze controlled media tests to better understand ROI of various marketing tactics.
- Apply analytical techniques to one or more disciplines. May perform statistical analyses. Create accurate charts, tables and graphs in the correct format and within established time frames as required.
- Select and use appropriate software to effectively analyze data, compile and analyze information, and effectively communicate findings and recommendations to appropriate staff.
- Consult with relevant business functional areas to establish analytical support objectives.
- Develop data extracts using SQL and ensure requirements are developed in accordance

📌 Media Effectiveness Manager (Centro)
🏢 Intercontinental Hotels Group
📍 Centro