We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

Department: Corporate Marketing

Location: Mexico

What you will do:
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix‑structured marketing team, and interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive the annual marketing plan of the country, analyzing digital performance, media and car‑branding strategies to optimize the marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth‑hacking initiatives
- Lead brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research

What we expect from you:




- 5+ years of digital consumer marketing experience in a general company, 3+ years in a similar role
- Experience in leading multi‑cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably in the ride‑hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast‑paced environment
- Hands‑on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level

Job Benefits:
- Help us challenge injustice by creating fair choices for millions of people across 1,100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collab

📌 Country Marketing Lead Mexico (México)
🏢 inDrive
📍 México