Job Title: Chief Marketing Officer (CMO)

Location: 100% In-Office

Reports To: CEO

Company: Premier California Personal Injury Law Firm

About The Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.

Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The idóneo candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.





This is a high-impact, in-office leadership role at the firm’s Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount.

Key Responsibilities

Marketing Strategy & Execution
- Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
- Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
- Manage external vendors, advertising partners, and agencies with strict performance oversight.
- Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.

Intake & Conversion Management
- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
- Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
- Oversee the

📌 Chief Marketing Officer (Tijuana)
🏢 Legal Management Group
📍 Tijuana