About This Opportunity

This is a foundational role supporting the growth of Samyang Mexico, playing a key part in expanding our presence in the North LATAM region. While this position is posted on the Samyang America careers page, the selected candidate will be employed by the Mexico entity and subject to applicable Mexico employment laws and benefits.

Location & Work Model

Candidates must currently reside in the Mexico City metropolitan area. This role will begin remotely and transition to a hybrid work model once our Mexico City office opens.

Position Summary

We are seeking a commercially driven Sales Director to lead sales performance and market execution across Mexico, along with assigned Central America and Caribbean markets. This role will work very closely with the LATAM + Canada Business Management Team and play a key role in strengthening distributor partnerships, developing key accounts, and driving sustainable growth across the region.

The Sales Director will lead day-to-day market execution, hold distributor partners accountable, recommend commercial initiatives,



and deliver sustainable business growth, while partnering with regional and executive leadership on broader pricing, investment, contractual, and organizational decisions.

Key Responsibilities

Commercial ownership & KPIs — Own and deliver assigned Net Sales, volume, gross margin, distribution, forecast accuracy and new-market targets; build annual and quarterly plans by market, channel, customer, distributor and SKU.
Distributor leadership — Manage targets, orders, inventory, promotions and issue resolution; use scorecards and regular reviews to improve forecast accuracy, distribution, execution, reporting and compliance.
Direct retailer & key account leadership — Build senior-level relationships with major retailers and strategic partners; directly lead or co-lead annual planning, negotiations, listings, pricing, trade terms, launches and promotions alongside distributors while protecti

📌 Sales Director, North LATAM (Ciudad de México)
🏢 Samyang America
📍 Ciudad de México