About Aplazo
Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers adaptable, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.
Role’s Mission
The Marketing Specialist is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development.
Key responsibilities
1. Merchant Campaign Execution
Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.
Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem.
2.



Cross-Functional Collaboration with Commercial Team and Growth Marketing
Work closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities.
Translate commercial objectives into actionable marketing initiatives and materials.
Serve as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations.
3. Merchant Communication & Enablement
Develop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content.
Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.
Support KAMs with marketing toolkits, updated assets, and seasonal promotional kits
4. Brand Alignment & Consistency
Ensure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s

📌 Marketing Specialist (Ciudad de México)
🏢 Aplazo
📍 Ciudad de México