Meta is seeking a Marketing Manager to lead marketing initiatives for Reality Labs (RL) and drive the expansion of wearables in the Mexican market. In this role, you will develop and execute integrated marketing strategies that position Meta's wearable devices and Reality Labs products for growth in Mexico, partnering closely with product, creative, sales, and data science teams to bring compelling narratives to market. You will own large-scale campaigns from strategy through measurement, translating product capabilities and local market insights into marketing programs that resonate with Mexican consumers and deliver measurable business outcomes.

Responsibilities

Develop and drive integrated marketing strategies for Reality Labs wearables expansion in Mexico, aligning campaign objectives with broader business and product goals
Lead cross-functional collaboration with product, creative, sales, data science, and operations teams to bring marketing programs from concept to execution in the Mexican market




Define campaign measurement frameworks and analyze performance data to assess impact, optimize spend, and inform future marketing investments for wearables in Mexico
Translate complex Reality Labs product capabilities and Mexican market insights into clear, compelling messaging for local consumers and partners
Identify and prioritize the highest-impact marketing opportunities across channels in Mexico, making tradeoffs based on audience reach, business value, and resource constraints
Contribute to organizational marketing strategy for Reality Labs in Latin America, ensuring alignment with product roadmaps and go-to-market plans
Manage relationships with key internal and external stakeholders in Mexico, openly sharing progress, priorities, and risks throughout campaign planning and execution
Coach peers on optimizing marketing workflows and simplifying processes, including integrating AI tools to improve campaign development and reporting efficiency
Proactively ident

📌 Marketing Manager (Ciudad de México)
🏢 Meta
📍 Ciudad de México