Mission & Purpose

The Head of Sales is responsible for designing, leading, and executing TLA Financial Services’ commercial strategy across all markets. This role oversees the full revenue generation engine — from pipeline architecture and channel development to team leadership and deal execution — ensuring that TLA’s growth targets are met with consistency, discipline, and a client experience befitting a premium trust infrastructure platform.

As TLA evolves, the Head of Sales is the connective tissue between the market and the company’s evolving product portfolio. This role translates brand positioning into commercial traction, manages the BD team as direct reports, and partners closely with the President, Head of Product, COO, and Director of Risk & Compliance to ensure that every deal closed reflects TLA’s standards for quality, compliance, and long-term client value.

Primary Responsibilities

Commercial Strategy & Revenue Ownership
- Own TLA’s commercial plan across all markets, translating the annual revenue target into market-level quotas, channel priorities,



and execution milestones.
- Design and continuously refine the go-to-market approach for each market, segmenting by client type (HNW individuals, developers, brokers, notaries, agencies) and product line (escrow, insurance, FX, future digital products).
- Identify and prioritize the highest-value growth opportunities within existing channels and accounts — maximizing revenue per relationship before pursuing new logos.
- Partner with the President to set annual and quarterly commercial targets, and build the forecasting model that makes performance visible and predictable.
- Stay current on market dynamics, competitive movements, and regulatory shifts that affect TLA’s commercial positioning in each jurisdiction.

BD Team Leadership & Performance Management
- Lead the BD team as direct manager from day one: set individual quotas, conduct weekly pipeline reviews, run monthly 1:1s, and execute quarterly p

📌 Head of Sales (México)
🏢 Tla
📍 México