As part of Digital strategy, we are on the path of creating an end-to-end digital ecosystem that allows us to create new ways of interacting with Customers through different capabilities and one of opportunity is financial services and Point of Sales Optimization.

The role of Director Financial Services & Yomp Expansion - LATAM is to work with focus on design, adapt, plan and launch the financial services and POS solutions initiatives across Latin America. Besides, the position leads B2B strategy evolution with Bottler.
- Highly capable leader that will lead the launch and expansion of this ecosystem model.
- This includes articulating the vision for the TCCC (The Coca Cola Company) future digital footprint and creating the necessary general and local partnerships, alliances, and capabilities to achieve the vision.
- Strong capability in strategic thinking.
- Lead negotiations of external partnerships.
- Lead commercial strategy of ecosystem initiatives across LATAM
- Develop and deliver a Business Plan in LATAM & Financial Services Projects
- Define the 3yr Business case




- Adjust Business case based on HQ input, global learnings and local outcomes - across ecosystem
- Create and nurture a new Working Culture together with the entire Digital Transformation organization

_ Supervisory responsibilities:_
Potentially a group of external partners to design technology, commercial and operative solutions.
KEY SUCCESS PARAMETERS
_Experience_
- +5 years leading teams. Broad experience managing multi-country regions.
- B2B experience, Commercial Strategy, Franchise leadership & commercial capabilities experience, marketing & financial acumen.
- _ Competencies_
- Team player
- Creative and solution thinking
- Capable of influencing others to achieve its objectives
- Results oriented
- Fluid articulation and communication skills
- Strong negotiation and leadership
- Self-motivated with decision autonomy
- Very good with data and champion of how data plays a foundational role i

📌 Director Financial Services (Monterrey)
🏢 Coca Cola
📍 Monterrey