We need a highly analytical marketer who has lived inside the full funnel — from first ad impression to closed pipeline. You'll own ad operations, consolidate reporting across every marketing channel, and connect it directly to Salesforce pipeline data so leadership always has a clear, accurate picture of what's working.

This role is based in Mexico and will be remote. QAD does not offer VISA sponsorship; you will be required to have full work authorization.

What You'll Do
- Own ad operations across LinkedIn, Google, and Meta — campaign setup, tagging, tracking, pixel management, and QA.
- Pull and consolidate reporting from all marketing channels (paid, email, web, events) into a unified view tied to Salesforce pipeline data.
- Build and maintain dashboards connecting marketing activity to revenue outcomes: MQLs, SAOs, pipeline contribution, CPL, ROAS, and funnel conversion rates.
- Monitor full-funnel performance weekly — from top-of-funnel impressions through to closed-won — surfacing gaps, trends, and optimization opportunities.




- Make data-backed recommendations on spend allocation, targeting, bidding, and channel mix.
- Partner with RevOps to ensure lead flow, attribution, and CRM data integrity are airtight.
- Contribute to exec-level pipeline reporting with clear, accurate, well-framed analysis.
- Bachelor's degree in Marketing, Business, Analytics, or related field required.
- 5+ years in marketing analytics or ad operations in B2B SaaS — with a proven track record.
- Hands-on ad ops experience: campaign trafficking, UTM governance, pixel/tag management, and platform troubleshooting across LinkedIn, Google Ads, and Meta.
- Deep fluency connecting marketing channel data to Salesforce pipeline — you've built this, not just described it.
- Strong command of full-funnel marketing: you understand how awareness becomes MQL becomes SAO becomes revenue, and where things break down.
- Proficiency in Looker Studio, Google Analytics, and Excel/Sheets. SQL or BigQuer

📌 Senior Marketing Analyst (Ciudad de México)
🏢 Qad
📍 Ciudad de México