Birdman is one of Mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.
Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our global brand vision. We're evolving our marketing into a true engine of value creation, building a brand-led model where brand management is the core from which every other discipline deploys. The work done here will not only win in Mexico but will shape Birdman's identity across health, wellness, and performance nutrition.
Role Overview
As Senior Brand Manager, you will own the strategy, the brand, and the P&L; of the businesses under your responsibility. You'll translate consumer understanding, market dynamics, and portfolio ambition into a coherent short, mid, and long-term strategy (AOP, N+3, and N+5), leading innovation, communication architecture, and demand generation.
You'll ensure the brand wins in the market today while building the platforms that will make it win tomorrow—acting as the core from which Birdman Studio, Insights, Activation, Performance,



and Commercial deploy. Reporting to the Group Brand Manager, you'll also lead, coach, and develop a Jr. Brand Manager, building the next generation of brand talent.
This is a rare opportunity to build a integral wellness brand from its roots, with full ownership of a brand P&L; from day one.
What you'll own
- Brand P&L; — Own the P&L; of your brands and segments end to end, accountable for net revenue, gross margin, and contribution, making every A&P; peso work harder.
- Brand strategy (short, mid & long-term) — Define and manage the AOP, N+3, and N+5 agenda, translating ambition into an integrated annual plan and a multi-year roadmap that grows above the market.
- Portfolio architecture — Shape brand roles, price-pack architecture (OBPPC), and segmentation to maximize occasion coverage, revenue, and margin.
- Innovation pipeline — Lead the category's innovation pipeline from opportunity and c

📌 Sr. Brand Manager (Centro)
🏢 Birdman
📍 Centro