We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

This role is a key marketing leadership position reporting to the Marketing and Insights Directors. It leads a team of four to drive category, consumer, and shopper understanding. Success requires deep curiosity, strong communication, and expertise in marketing science and the Mexico commercial landscape, ultimately influencing business strategy, promoting innovation, and delivering growth for Brown‑Forman’s iconic global spirit brands.

Meaningful Work From Day One

The Group Manager Insights and Innovation serves as a strategic catalyst for commercial growth,



inspiring multi‑functional brand teams and senior leadership by leveraging deep consumer insights to solve complex business issues. This general role independently oversees high‑priority strategy and innovation initiatives, collaborating closely with key marketing directors to effectively inform, shape, and influence long‑term portfolio direction and deliver highly profitable brand solutions enterprise‑wide.

What You Can Expect
- Strategic Planning and Insights Integration: Partners with cross‑functional leadership and commercial teams during joint business planning to transform complex macro data, market trends, and consumer‑led KPIs into long‑range brand‑building strategy portfolios.
- Consumer Knowledge and Platform Exploitation: Directs the utilization of advanced global data platforms to manipulate databases, continuous trackers, and ad‑hoc quantitative or qualitative research methodologies that systematically unearth critical brand growth opportunities.
- Innovation

📌 Group Manager Insights and Innovation (Centro)
🏢 Brown-Forman Australia
📍 Centro