Overview
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

What We're Looking For
The Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a "vertical." This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns. The ultimate goal is to drive brand awareness,



generate leads, and increase customer engagement within the specialized market. This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions.

Responsibilities
- Content creation with B2B experience; media content review
- Develop and execute annual and quarterly marketing plans to achieve growth objectives, including identifying and defining specific marketing tactics and commercial action plans
- Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape
- Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels
- Accountable for overarching storytelling and content development, particularly high-value CTA assets for thought leadership

📌 Solutions Marketing, Advisor (Ciudad de México)
🏢 Zebra Technologies
📍 Ciudad de México