Description
The Regional Consumer Engagement Manager Clinique & Estee Lauder is responsible for leading the communication and PR strategy development for each new campaign and guarantee implementation of this regional strategy in each affiliate/country in Latam.
This position will lead the development of the regional campaigns (assets creation/adaptation) with regional and local agencies as well as develop the PR, Earned and Owned strategy for each 5-star campaign in the year for both brands.
The strategy development in paid/owned/earned for each campaign needs to focus on a Flywheel movement, where social generate engagement and uplift sales for all the channels (online and B&M;).
Innovate the way we execute content creation and work together with creators to win in Earned Media Value to accelerate reach, engagement and sales is key withing this position and will be require developing and structuring a new approach for this area.
Brief for our Latam paid media campaign is also a responsibility for this role, as well following up on the media plans approved in each affiliate/country.




This person will be in constant communication with the affiliates in Latam to align the strategy and guarantee countries are implementing the plans correctly as well with the general team to refine campaigns claims, understand global projects to “tropicalize” the global communication to the Latina audience.
Roles & Responsibilities:
CAMPAIGN PLAYBOOKS / CAMPAIGN:
Adapt global playbooks for the region and develop the Latam regional strategy for PAID / OWNED / EARNED media for each 5-star campaign in the year.
Adapt global campaigns assets and deliver those assets to all affiliates ensuring consistent translations (languages and strategy) through use of regional agencies and local know-how with alignment from Regional Marketing Director.
Media brief for the Latam media agency
NEW SOCIAL FLYWHEEL
STRATEGY: Develop a new PR Social strategy (squad/EMV/real time market/content calendar/UGC/seed

📌 Regional Consumer Engagement Manager Clinique (Ciudad de México)
🏢 Estée Lauder Companies
📍 Ciudad de México