Overview
Gentle Fawn is a women’s fashion brand that designs feminine, effortless pieces, perfect for your everyday wardrobe. As our Retention Marketing Lead, you’ll play a key role in driving customer engagement and loyalty through best-in-class email and retention campaigns. You’ll be hands-on with the day-to-day planning, building, and execution - ensuring every send is timely, on-brand, and delivers a seamless experience.
Reports To
Director of Marketing
Scope of Work
Initial Audit
- Email Flows Audit
- Review all existing automated flows.
- Identify optimization opportunities across key flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Customer Win-Back.
- Identify optimization and personalization opportunities across Loyalty Program flows.
- Implement improvements based on audit findings and recommend additional flows where appropriate.
- Campaign Email Audit
- Review current campaign strategy, structure, and performance.
- Provide recommendations to improve campaign structure, messaging, and performance.




- Implement recommended changes to campaign setup and workflow.
- List Health
- Review current list structure and overall list health.
- Identify opportunities to improve segmentation, engagement, and deliverability.
- Implement optimizations where needed.

Ongoing Support
- Plan and execute approximately 3 campaign emails per week, tailored for both the Canadian and U.S. markets.
- Collaborate with the Ecommerce Manager on the monthly content calendar and campaign timing.
- Own the process of briefing, copywriting, building, scheduling, and deploying emails.
- Conduct quality assurance testing, A/B testing, and UTM tracking for all campaigns.
- Work with the internal team for graphic design support.
- Email Optimization + Reporting
- Identify opportunities for segmentation and personalization.
- Provide ongoing recommendations related to campaign timing, messaging, and performance optimization.
- Share monthly performance report

📌 Retention Marketing Lead (Estado de México)
🏢 Creative Work Club
📍 Estado de México