About the Role
We are looking for a results-driven Media Buyer / Performance Marketing Specialist to join our team and drive paid acquisition initiatives for the US market. The adecuado candidate will have a strong understanding of digital advertising platforms, data-driven campaign optimization, and customer acquisition strategies to deliver scalable business growth.

Key Responsibilities
Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X (Twitter), and other relevant advertising platforms to drive customer acquisition and revenue growth for the US market.
Manage end-to-end media buying activities, including campaign setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling profitable campaigns.
Analyze campaign performance using data and insights to improve key metrics such as ROAS, CPA, CAC, Conversion Rate (CVR), CTR, Customer Lifetime Value (CLTV), and overall profitability.
Continuously test and optimize creatives, audience segments, bidding strategies, placements,



and landing pages to maximize campaign efficiency and return on investment.
Partner with Creative, Brand, Content, Design, and Product teams, as well as external agencies, to develop high-converting ad creatives and marketing assets tailored for the US consumer.
Identify new advertising opportunities, emerging platforms, audience segments, and scaling strategies while maintaining target profitability and growth objectives.
Conduct competitor analysis and research US market trends, consumer behaviour, and platform best practices to refine media buying strategies.
Prepare regular campaign performance reports with actionable insights and recommendations for stakeholders.
Stay updated with the latest platform updates, AI-powered advertising tools, attribution models, and industry best practices to drive continuous performance improvements.
Qualifications
Bachelor’s degree in marketing, Business, Engi

📌 Media Buyer – US Market (México)
🏢 Transformative Ventures
📍 México