The Senior Manager, Global Business Development will be responsible for driving North America revenue growth, developing marquee partnerships, and cultivating new business opportunities across the WSL ecosystem — including events, media, content, digital platforms, and sustainability programs.

Reporting to the SVP, Global Business Development, this individual will be involved in strategic prospecting, pitching, and closing of multi-dimensional partnerships that align with WSL’s brand values, audience, and long-term business strategy. The role is both highly entrepreneurial and deeply collaborative, requiring a strategic thinker and relationship builder who can translate brand needs into world-class, customized partnership solutions. This is a hybrid role, with 3 days in office based out of our Los Angeles headquarters.

Responsibilities include (but not limited to):

Partnership Development
- Develop a comprehensive understanding of WSL’s brand, products, audiences,



and integral positioning within the sports and entertainment ecosystem to articulate a unique and compelling commercial narrative.
- Identify, qualify, and secure new partners across our portfolio of events.
- Create customized, year-round partnership programs that leverage WSL’s media, digital, event, and community assets in authentic, value-driven ways aligned with partner objectives to generate measurable ROI.
- Incorporate data and analytics to evaluate opportunities, forecast revenue potential, and optimize performance.
- Build and manage a robust pipeline of prospective partners, maintaining disciplined tracking, forecasting, and reporting through CRM tools (Salesforce or similar).

Collaboration and Integration
- Work cross-functionally with internal teams, including Marketing, Content, Broadcast, Digital, Athlete Relations, and Event Operations, to design innovative partnership platforms and deliver commercially sound, scalable solutions.
- Partner with internal WSL teams to ensure sales strategy

📌 Senior Manager, Global Business Development (Alfredo V. Bonfil)
🏢 TOGETHXR
📍 Alfredo V. Bonfil