Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role, you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long-term equity

ABOUT YOU

You are a marketing leader who puts the consumer and the customer at the center of every decision. You combine strategic thinking with strong executional discipline, inspiring teams and agency partners to deliver culturally relevant programs that accelerate both brand equity and commercial performance.

You are comfortable operating in a fast-paced, matrix environment and are trusted to take the lead, use initiative and simplify complexity. You are a strong people leader, coaching and developing a team across the Agaves portfolio. Strong relationships define you,



and you build close partnerships across Sales, Trade Marketing and key cross‑functional stakeholders—both within and outside Bacardi.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Lead the Agaves portfolio agenda in Mexico (Patrón Core and Premium, Cazadores and Ilegal), defining priorities that balance brand building and commercial delivery
- Craft consumer- and customer-led strategies and programs that strengthen brand equity and drive sustainable growth across channels
- Identify trends, opportunities and customer needs, building a short/medium/long-term pipeline to meet business targets
- Lead A&P; investment and IAP for Agaves portfolio
- Coordinate and implement marketing strategy, brand plans and activation programmes to deliver strategic goals with executional excellence
- Lead, coach and develop the Agaves marketing team, tracking performance, creating development plans

📌 Sr. Brand Manager, Agaves (México)
🏢 Bacardi-Martini
📍 México