The Marketing Manager will lead the development and implementation of the marketing model in Mexico, ensuring local operations achieve full synergy with the Company’s global standards,

Main Tasks and responsibilities:

1. Digital Ecosystem & Lead Generation Infrastructure
- Define and guide the development of the digital ecosystem for lead generation.
- Own website strategy and evolution (WordPress + future integral structure).
- Define and implement Lead capture architecture, landing pages strategy & Conversion flows.
- Ensure alignment with global standards.
- Establish a scalable and trackable lead acquisition system.

2. Franchise Development Marketing.
- Define and execute the lead generation strategy for franchise recruitment.
- Manage and optimize performance campaigns (Google Ads, digital channels).
- Improve lead quality and conversion efficiency across the funnel.
- Design and implement: Lead nurturing strategies, automated communication flows and customer journey.
- Establish a closed-loop system between marketing and franchise development.




- Ensure full visibility from lead to conversion.

3. CRM Strategy & Network Implementation
- Define and lead the CRM strategy across Franchise Development and the franchise network.
- Lead the implementation of a centralized CRM system across all franchisees.
- Establish a standardized commercial process, including Lead assignment, follow-up, pipeline management, conversion tracking.
- Drive CRM adoption and usage across the network.
- Promote a data-driven and performance-oriented culture.
- Ensure full traceability of: Lead origin, conversion and ROI.

4. Commercial Marketing & Network Growth
- Business Generation: Define and execute strategies to generate B2B and B2C leads for the network. Manage digital channels (paid media, SEO, content). Develop scalable acquisition strategies beyond current channels.
- Franchisee Support: Identify business needs. Develop and deliver sales materials, Marketing tools & comercial a

📌 Marketing Manager (Ciudad de México)
🏢 Confidential
📍 Ciudad de México