Sr. Manager, Customer Marketing & Category

Location: Ciudad de Mexico, CMX, MX

The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point‑of‑sale execution. This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.

Responsibilities
- Translate brand strategy into channel and POS execution
- Adapt regional and local brand strategies to local market realities, channels, and customer needs
- Define clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug & Pharma, Tourism, Proximity, eCommerce)
- Ensure consistent brand positioning while allowing flexibility for customer‑specific execution
- Lead annual and quarterly customer marketing planning aligned with brand priorities
- Develop customer and channel strategies
- Build channel and customer strategies that drive category growth and shopper conversion




- Identify growth opportunities by channel, format, and key customers
- Define assortment, pricing, promotion, and merchandising principles by channel
- Support Joint Business Plans (JBPs) with key customers through differentiated activation plans
- Deflator ownership and optimization
- Own the trade investment budget and allocation by channel and customer
- Define clear guardrails, investment principles, and ROI targets
- Track, analyze, and optimize promotional effectiveness and spending efficiency
- Ensure delivery of the deflator through disciplined planning and execution
- Partner with Commercial Control & Finance to ensure transparency, governance, and post‑evaluation
- Promotional strategy and in‑store activation
- Define promotional strategy, mechanics, and calendars aligned with brand and customer objectives
- Lead the design of impactful in‑store visibility, merchandising, and shopper activati

📌 Sr. Manager, Customer Marketing (Ciudad de México)
🏢 Edgewell Personal Care Italy S. R. L.
📍 Ciudad de México