Key Responsibilities

Marketing Analytics & Data Quality
- Own marketing data collection, validation, and reporting.
- Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
- Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations.
- Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
- Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms.
- Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
- Create documentation and testing plans to support ongoing platform enhancements.

Marketing Technology & Integrations
- Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions.
- Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management,



Audience creation, Activation, Attribution, Measurement, Reporting
- Support integrations across platforms such as: MetaRouter, LiveRamp, Branch, Singular, CDPs and audience activation platforms
- Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.

Audience Strategy & Activation
- Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels.
- Understand audience creation methodologies, identity resolution, and customer matching strategies.
- Validate audience eligibility, activation logic, and downstream platform delivery.
- Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.
- Assist in developing audience measurement and attribution frameworks.

Privacy, Compliance & Data Governance
- Support compliance initiatives related to co

📌 Sr Specialist, Marketing Technology (Santiago de Querétaro)
🏢 Petco
📍 Santiago de Querétaro