Position Summary

Position: Marketing & Communications specialist

Department: All school

Reports to: Director general

Location: International American School of Cancun

Employment Type: Full-Time

Language: English/Spanish

Job Overview

The Marketing and Communications Coordinator is responsible for developing, implementing, and managing the school’s internal and external communications, brand presence, and community engagement. As the school’s first dedicated marketing hire, this role will establish systems, processes, and messaging that clearly communicate the school’s mission, academic strengths, and values to current and prospective families. This position works closely with school leadership to ensure consistent, professional, and accurate communication across all platforms, supporting enrollment, retention, and community trust.

Key Responsibilities
- Develop and maintain consistent school messaging and brand identity.
- Manage and create content for the school’s website, newsletters, and social media platforms.




- Support enrollment efforts through marketing materials, campaigns, and events.
- Document school life through photos, videos, and stories (events, academics, community activities).
- Coordinate communication calendars and ensure timely delivery of content.
- Support school leadership with presentations, announcements, and official communications.

Family Support and Communication
- Ensure families receive clear, timely, and professional communication.
- Support internal communication systems (emails, newsletters, announcements).
- Collaborate with administration to communicate academic programs, events, and policies.
- Help strengthen the sense of community and trust between the school and families.

Program Administration
- Establish and maintain communication workflows and documentation.
- Track marketing activities and basic performance indicators (engagement, inquiries, visibility).
- Maintain organized archives of content, media, and brandin

📌 Marketing & Communication Specialist (Cancún)
🏢 CIAC
📍 Cancún