Social Media Manager – Community & Culture

Tijuana, Mexico | Full-time | Hybrid

We are looking for a Social Media Manager to lead our community and culture storytelling across social platforms. This role focuses on showcasing the real day-to-day experience of our teams to strengthen our employer brand and attract talent.
Scope note: This role is focused on culture, community, and employer brand — it is distinct from our LinkedIn lead-generation activity, which sits with a separate function and is out of scope for this position.

What You'll Do
Content & Storytelling (External — ~70%)
Own the content ideas and creative direction for Redial's public social channels: Facebook, Instagram, TikTok, and WhatsApp.
Plan and maintain content that aligns with the company Editorial Calendar, ensuring a consistent flow of culture-forward storytelling.
Capture the daily life of our agents and teams — culture initiatives, celebrations, milestones, and the local community efforts Redial is part of.
Translate ideas into briefs for our in-house design team, who support asset production,



while you remain the owner of the concept and the message.
Build and nurture our online community: respond to comments and messages, encourage participation, and foster genuine engagement around the Redial brand.
Manage and optimize paid social campaigns for agent recruitment (primarily Meta / Facebook Ads), partnering with HR to place, target, and report on hiring campaigns.
Internal Communications (~30%)
Create and share content that keeps Redialers connected, informed, and engaged with company culture and initiatives.
Help amplify internal moments — recognition, events, and community activities — across internal channels, in coordination with HR and the wider Marketing team.

What We're Looking For
Requirements:
3+ years of experience in social media management or community building
Strong storytelling and content creation skills
Experience with Meta Business Suite and Facebook Ads Manager
Profic

📌 Social Media Manager (Tijuana)
🏢 Redial Bpo
📍 Tijuana