Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

In this role, you will lead marketing growth and product strategy,



connecting business ambition with brand vision through data-driven and strategic thinking. You will define clear goals and plans that drive market share growth and user value.

You will develop and scale innovative marketing initiatives, translating insights into strong brand strategies, campaigns, and messaging frameworks. With a business-driven mindset, you will use internal and external data to identify growth opportunities across product, value proposition, and market expansion.

You will turn high-level strategy into concrete execution—campaign blueprints, briefs, media inputs, and RTBs—while tracking performance across brand and business metrics to optimize impact. You will also create toolkits and playbooks to scale learnings, ensure brand consistency, and stay ahead of market and consumer trends.

Role Responsibilities
- Leading marketing growth and product strategy connecting the business ambiti

📌 Marketing Manager Growth (Ciudad de México)
🏢 RTL2 Fernsehen
📍 Ciudad de México