Responsibilities
- Coordinate the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms.
- Analyze market dynamics, consumer behaviors, and competitor competencies to provide actionable insights.
- Drive the development, execution, and monitoring of annual brand plans.
- Manage the operational marketing budget and monitor profit and loss.
- Serve as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams.
Requirements
- Bachelor's degree in Marketing, Business Administration, or closely related commercial field.
- Minimum 3 years of proven brand-building, portfolio development, and marketing success stories within fast‑moving consumer goods integral enterprises.
- Strong numerical skills with a demonstrated ability to interpret Nielsen and ISCAM market research data.
- Technical understanding of modern consumer digital marketing frameworks and contemporary multimedia production trends.
- Intermediate professional proficiency in written and spoken English.