Overview

We are seeking an exciting new Senior Innovation Manager accountable for building an insight-driven innovation pipeline of consumer-focused commercial brands and products in the LACM region, with a primary focus on Mexico.

The successful candidate will be naturally curious, constantly exploring the market, staying up to date on trends, and uncovering opportunities by observing what is selling, what consumers are responding to, and where gaps exist.

They will work closely with agencies, consumer research teams, and internal stakeholders to turn observations into actionable brand concepts, leading projects from ideation to in‑market testing and adoption.

A Taste of What You’ll Do
- Market Curiosity & Insight Gathering: Maintain a constant pulse on the market, regularly visiting trade channels, retailers, and events to see what brands are performing and how consumers are engaging. Build a deep understanding of category dynamics — including brands, trends, consumer behaviors, distributor and retailer perspectives — to identify gaps and opportunities.



Partner with Insights teams and local experts to define target audiences and develop empathy for consumers through direct interaction, research, and field immersion. Gather and synthesize learnings from competitive activity, consumer feedback, and market performance to inspire new brand concepts. Establish a network of external partners for ideation, naming, packaging development, innovation collaboration, and benchmarking.
- Brand Development & Execution: Collaborate with the Director, Innovation INTL to develop and own new brand charters. Apply disciplined brand development principles from charter creation to brand conception, in‑market testing, and consumer adoption. Partner with Creative teams and agencies to generate brand identities, creative territories, packaging concepts, and naming ideas informed by market insights. Create product briefs based on consumer needs, refining them with stakeholder input an

📌 Senior Manager/Manager (Veracruz)
🏢 Psc Industries
📍 Veracruz