About The Role

As our Senior Outbound Program Manager, you will serve as a strategic architect behind our outbound sales motion. Your primary mission is to help our sales team develop a high‑performing outbound engine by identifying "where to play" and "how to win". This is an individual contributor role for a data‑driven strategist who can look at a massive database of prospects and carve it into actionable, bite‑size segments for our reps. You won’t just be handing off campaigns; you’ll be on the ground with Sales, listening to what’s working, and providing the structured plays and entry points they need to build their pipeline.

Your Area of Focus
- Database & Audience Strategy: Analyze our ICP database to identify and carve out high‑potential audience segments and build actionable audience‑specific personas, ensuring a constant stream of targeted, high‑quality prospects for the sales team.
- Structured Sales Plays: Develop simple,



bite‑size outbound plays—including entry points and pain‑point conversations—that allow reps to easily adopt and execute high‑impact outreach strategies.
- Sales Feedback Loop: Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real‑time insights into repeatable wins.
- High‑Conversion Messaging: Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in‑person events—translating complex value into punchy, direct‑response messaging. Build and optimize multi‑channel sequences that spark curiosity and maximize meeting‑set rates through continuous A/B testing.
- Operational Partnership: Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high‑velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect expe

📌 Senior Outbound Program Manager (Tijuana)
🏢 Transformcap
📍 Tijuana