12 ago
|
Viatris
|
Ciudad de México
12 ago
Viatris
Ciudad de México
Viatris Healthcare México S. de R.L. de C.V
Viatris is a integral healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here is how the LATAM FF Impact Analyst role will make an impact:
The LATAM FF Impact Analyst is responsible for measuring, monitoring, and optimizing the return on investment (ROI) of medical visits and all promotional support provided to healthcare professionals (HCPs) across LATAM.
This role ensures that field force activities, sampling strategies,
medical support initiatives, and other promotional investments generate measurable business impact while strictly adhering to compliance standards and corporate governance policies.
The position plays a critical role in elevating LATAM’s analytical maturity by linking activity, investment, and outcomes, enabling data-driven decision-making and reinforcing ethical and compliant promotional practices across the region.
Key responsibilities for this role include:
Field Force Impact & ROI Monitoring
- Design and implement frameworks to measure ROI of medical visits, sampling, and promotional investments across markets.
- Develop activity-to-impact models linking call frequency, segmentation, sampling, and commercial outcomes (Rx, sales, DDD).
- Monitor field force productivity and effectiveness indicators across clusters
- Identify performance gaps, threats, and growth opportunities through advanced analytic
📌 LATAM FF Impact Analyst (Ciudad de México)
🏢 Viatris
📍 Ciudad de México