Job Description

Role Overview

The Senior Marketing Manager is responsible for leading the strategic development and execution of theatrical marketing campaigns in Mexico, ensuring strong business performance, cultural relevance, and audience engagement.

This role serves as a key integrator across marketing disciplines, connecting media, digital, publicity, promotions, creative, and exhibitor initiatives into 360° campaigns. The Senior Marketing Manager leverages audience insights, market intelligence, and performance data to inform decisions and maximize campaign effectiveness, working closely with local, regional, and general stakeholders.

The position plays a key role in fostering collaboration, operational excellence, and innovation across the internal and external marketing organization, working in partnership with agencies, media partners and vendors, making sure that campaigns are executed efficiently and drive impact for individual releases, while supporting the long-term growth of key franchises.

Key Role Responsibilities

Campaign Strategy & Execution




- Lead the development and execution of 360° integrated marketing campaigns for theatrical releases.
- Translate global studio strategies into locally relevant plans that resonate with audiences in Mexico.
- Ensure alignment between campaign objectives, audience priorities, and business goals.
- Identify opportunities to strengthen campaign performance through strategic optimizations and innovative approaches.
- Drive collaboration across media, digital, publicity, promotions, partnerships, creative services, and exhibitor marketing.

Audience & Business Intelligence
- Leverage campaign trackings, social listening, box office performance, consumer signals and market intelligence to guide strategic decisions.
- Collaborate with BI teams to identify actionable insights and opportunities.
- Translate data into actionable recommendations that improve campaign effectiveness and audience engagement.

Stakeholder

📌 Senior Marketing Manager (Ciudad de México)
🏢 jobr.pro
📍 Ciudad de México