Job Description: Trade Marketing Specialist – LATAM (Automotive)

1. Job Purpose
The Trade Marketing Specialist (LATAM) will be responsible for planning, coordinating, and executing regional trade marketing strategies and on-ground brand activations across key markets in Latin America. Acting as the critical bridge between the Global Brand Management team and LATAM Country Sales teams, this role ensures general brand standards are effectively localized for regional channels and consumer touchpoints.

The ideal candidate will manage regional advertising and promotion (A&P;) budgets, direct agency partners, and drive high-impact marketing initiatives to elevate brand awareness and market share.

2. Key Responsibilities
Campaign Execution & Trade Activation
- Plan and execute regional BTL (Below-The-Line) activations, merchandising programs, dealer/trade shows, exhibitions, and field marketing events.
- Support local product launches in line with country-specific automotive roll-out plans.
- Ensure consistent brand positioning and visual identity across all trade and retail touchpoints.





Budget Management & Operations
- Manage regional A&P; budgets, quarterly forecasts, purchase orders (POs), and invoice approvals.
- Partner closely with Finance and Business Partners to ensure timely vendor payments and clear budget tracking.

Agency & Vendor Management
- Manage day-to-day relationships with regional external partners (Creative, BTL, Digital, Media, PR, and Market Research agencies).
- Brief, evaluate, and hold agencies accountable for project timelines, deliverables, and ROI.

Stakeholder Coordination & Alignment
- Serve as the primary liaison between Brand Marketing teams and regional Sales teams to align local market needs with global brand strategies.
- Collaborate with sales teams to develop actionable, channel-specific trade marketing toolkits.

Consumer Insights & Brand Performance
- Monitor automotive market trends, competitor trade initiatives, and regional consu

📌 Trade Marketing (México)
🏢 Ad Astra Consultants
📍 México