ABOUT THE COMPANY
Purely Optimal is a profitable, category-leading supplement brand that built its business on Amazon. Amazon still converts beautifully — what it no longer does is find us new customers cheaply. We are building the demand engine off it, and this is the seat that runs the paid side of that engine.
This is a hands-on-keyboard role. You will live in Meta Ads (and other platforms as needed) Manager every day, spend a real monthly testing budget, build the funnels that traffic lands on, and prove with numbers what is working.
You are not managing a department and you are not setting company marketing strategy — direction comes from above you. Your job is to execute it exceptionally well and tell us the truth about the results.
What You Own
Meta, first and above everything. This is the priority channel and where you will spend the overwhelming majority of your time. Campaign structure, audiences, budgets, bidding, placements, scaling and cutting. TikTok, Google, and YouTube follow as the numbers justify them, and we want someone who has run them before.
The ad spend.



You are given a monthly budget and you decide how to allocate it inside that budget — across campaigns, audiences, creatives and offers. You are accountable for what that money returns.
Creative volume and testing. You brief the angles, hooks and formats, and our content team produces them. You are never creative-starved, but you are responsible for testing volume being high, refresh cadence being fast, and losers being killed quickly.
Content posting and organic support. Publishing and scheduling paid-social content, keeping the ad account stocked, and making sure what runs organically and what runs paid support each other rather than drifting apart.
Funnels and landing pages. Landing pages, advertorials, quiz and intake flows, upsell paths and bundle offers. You architect and ship these with design and copy support behind you. Shipped, not commissioned.
Tracking that actually fires. Pixels,

📌 Senior Media Buyer (México)
🏢 Purely Optimal
📍 México