Job Description
The primary focus of this role is to manage Expo Manufactura through its physical or digital platforms to guarantee the achievement of short and long‑term quantitative and qualitative goals. The position includes line management of Sales Executives who sell and manage existing customers and aggressively focus on new business development with a focus on customer retention and new business growth. The role also involves a combination of internal and external sales activity, regularly meeting customers face‑to‑face and attending competitor events. In addition, the position is responsible for creating and maintaining a long‑term event plan and strategic vision.

At the same time, the Business Director is co‑responsible, together with the marketing department, for planning and overseeing the promotional activities for the event in charge. The role monitors communication programs and public‑relations events related to the Business Sector Congress & Exhibition, including press releases, press conferences, networking functions, marketing collaterals,



brand‑building campaigns and community‑building initiatives.

Responsibilities and Duties
- Meet with customers regularly to discuss their evolving needs and foster meaningful connections. Also, maintain established relationships with external stakeholders in the Industries Sectors.
- Develop and implement new sales initiatives, strategies, and programs to capture key market segments. Identify and launch new market opportunities, domestically and internationally, that result in revenue growth.
- Lead the team through regular 1:1s, professional development and coaching, to identify opportunities to grow customer spending and the best sales practices to effectively close deals.
- Manage a team’s budget and cost effectively targeting sales activity in relation to customer value and ensuring financial goals are met, including gross margin targets, both percentage and absolute figures.
- Leverage sales insights and p

📌 Business Director (Ciudad de México)
🏢 Informa Markets
📍 Ciudad de México